Quick Heal :
Antivirus

Quick Heal :
Antivirus

Introduction

Quickheal, a leading cybersecurity company, embarked on a journey to revamp its website to enhance user experience, improve brand visibility, and drive conversions.

Quickheal, a leading cybersecurity company, embarked on a journey to revamp its website to enhance user experience, improve brand visibility, and drive conversions.

Process

The redesign process encompassed thorough research, strategic planning, and collaborative efforts to create a compelling digital platform that resonates with its target audience.

The redesign process encompassed thorough research, strategic planning, and collaborative efforts to create a compelling digital platform that resonates with its target audience.

By leveraging user insights, data-driven decisions, and a user-centric approach, the redesign aimed to enhance usability, engagement, and overall experience—ensuring the platform effectively meets the needs and expectations of its audience

Research

Gathered insights from stakeholders, customers, employees, and industry experts, to understand pain points, preferences, and expectations.

Analyzed competitor websites to identify strengths, weaknesses, and emerging trends. Studied cybersecurity market trends, user behavior, and emerging technologies to inform decision-making.Developed a comprehensive PRD outlining project goals, target audience, features, and technical requirements. Created wireframes to visualize page layouts, content hierarchy, and user flow. Information Architecture: Designed a clear and intuitive information architecture to streamline navigation and improve content discoverability.

Gathered insights from stakeholders, customers, employees, and industry experts, to understand pain points, preferences, and expectations.

Analyzed competitor websites to identify strengths, weaknesses, and emerging trends. Studied cybersecurity market trends, user behavior, and emerging technologies to inform decision-making.Developed a comprehensive PRD outlining project goals, target audience, features, and technical requirements. Created wireframes to visualize page layouts, content hierarchy, and user flow. Information Architecture: Designed a clear and intuitive information architecture to streamline navigation and improve content discoverability.

Woman Wearing Sunglasses

Research Synthesis

Key Usability Issues and Frustrations in the Quick Heal Website That Impact User Engagement and Conversion

Key Usability Issues and Frustrations in the Quick Heal Website That Impact User Engagement and Conversion

Usability & User Experience Issues

Navigation & Product Selection Confusion – Users struggled to identify the right product for their needs, and Mac users were annoyed by landing on Windows pages first before switching. The "Help me choose" feature was not prominent enough.


Information Overload & Poor Clarity – Users found product feature lists overwhelming and avoided reading them. Many did not understand terms like "Locate a dealer" or "Data sheet," and banners were often ignored.


Interaction & Expectation Mismatch – Users expected a PDF download when clicking the user guide icon, had difficulty with hover interactions in navigation, and were confused by the strikethrough pricing format.

User Concerns & Expectations

Security & Performance Balance – Users were primarily concerned about all-round protection, real-time scanning, and updates but didn’t want the software to slow down their system.

Pricing & Trial Preferences – Users looked for a balance between cost and features and valued free trial options to test the product before purchasing.

Support & Guidance Needs – Users had trouble locating the support section, wished for clearer post-purchase steps, and expected explainer videos in FAQs. Some had to watch third-party videos for installation.

Heal Map
Analysis

Heal Map
Analysis

CSS Preloaded and close cookies pop up and close need help pop up has most of the clicks which are not to be considered while measuring performance

Add to cart, Resources, Company and Quickheal academy has very low clicks and do not have much engagement.

There are clicks on mac dropdown however there are not options in the dropdowns.Users are clicking less on internet security less

Heal Map
Analysis

CSS Preloaded and close cookies pop up and close need help pop up has most of the clicks which are not to be considered while measuring performance

Add to cart, Resources, Company and Quickheal academy has very low clicks and do not have much engagement.

There are clicks on mac dropdown however there are not options in the dropdowns.Users are clicking less on internet security less

The Solution

The redesigned website features intuitive navigation, streamlined content, enhanced interactivity, and responsive design principles, ensuring optimal performance across devices and screen sizes. This has resulted in improved user satisfaction and engagement across various platforms.

The redesigned website features intuitive navigation, streamlined content, enhanced interactivity, and responsive design principles, ensuring optimal performance across devices and screen sizes. This has resulted in improved user satisfaction and engagement across various platforms.

Woman Wearing Sunglasses

The updated visual design and messaging reflect Quickheal's core values of innovation, reliability, and trustworthiness, enhancing brand perception and recognition.

The updated visual design and messaging reflect Quickheal's core values of innovation, reliability, and trustworthiness, enhancing brand perception and recognition.

The updated visual design and messaging reflect Quickheal's core values of innovation, reliability, and trustworthiness, enhancing brand perception and recognition.


Increased Conversion Rate: The optimized lead capture forms, compelling call-to-action (CTA) buttons, and personalized content have contributed to a significant increase in conversion rates a


Increased Conversion Rate: The optimized lead capture forms, compelling call-to-action (CTA) buttons, and personalized content have contributed to a significant increase in conversion rates a


Increased Conversion Rate: The optimized lead capture forms, compelling call-to-action (CTA) buttons, and personalized content have contributed to a significant increase in conversion rates a

Research

Gathered insights from stakeholders, customers, employees, and industry experts, to understand pain points, preferences, and expectations.

Analyzed competitor websites to identify strengths, weaknesses, and emerging trends. Studied cybersecurity market trends, user behavior, and emerging technologies to inform decision-making.Developed a comprehensive PRD outlining project goals, target audience, features, and technical requirements. Created wireframes to visualize page layouts, content hierarchy, and user flow. Information Architecture: Designed a clear and intuitive information architecture to streamline navigation and improve content discoverability.

Woman Wearing Sunglasses
Woman Wearing Sunglasses