Singularity :
NFT Checkout

Singularity :
NFT Checkout

Introduction

Tailor made for web3, Singularity enables devs to effortlessly and securely onboard new users and let them purchase tokens and NFTs directly using Fiat or Crypto, in the fastest and most user friendly manner possible. Get in touch today!

Tailor made for web3, Singularity enables devs to effortlessly and securely onboard new users and let them purchase tokens and NFTs directly using Fiat or Crypto, in the fastest and most user friendly manner possible. Get in touch today!

Core problem

Web3 Gaming is becoming very popular, and games want to sell blockchain based NFTs to their users, however, the purchase checkout experience is complex and fragmented, causing confusion, failed transactions, and >80% drop-offs

Web3 Gaming is becoming very popular, and games want to sell blockchain based NFTs to their users, however, the purchase checkout experience is complex and fragmented, causing confusion, failed transactions, and >80% drop-offs

Enhancing Web3 gaming NFT sales by creating a streamlined and intuitive checkout experience that eliminates friction, reduces confusion and failed transactions, and ultimately increases conversion rates while ensuring a smoother purchasing journey for users.

Research

User Interviews
Competitor Analysis
Investigated Forums
Mapped User Journey

To understand the challenges users face when purchasing NFTs in-game, I conducted user interviews with both Web2 and Web3 users. Web2 users struggled with complex onboarding and lacked clarity on costs, while Web3 users wanted flexibility in payment options. Through competitor analysis, I evaluated existing solutions but found none offering a seamless checkout experience. I also investigated forums to uncover common pain points and real user frustrations. Finally, I mapped the user journey, identifying friction points in the purchase flow and highlighting opportunities for a unified checkout experience.

Woman Wearing Sunglasses
Woman Wearing Sunglasses
Woman Wearing Sunglasses

Research Synthesis

Major Challenges and Frustrations in the NFT Purchase Journey That Cause User Drop-Off and Hinder Mainstream Adoption

Major Challenges and Frustrations in the NFT Purchase Journey That Cause User Drop-Off and Hinder Mainstream Adoption

Web 3 Users

Web3 native users typically own several crypto currencies and want ways to use any currency to purchase the NFTs, such options don’t exist

Users have to hop through multiple external websites to bridge/swap/onramp before they can purchase NFTs in the game, making the flow painfully complex

Web 2 Users

Web2 users who are unfamiliar with crypto find it near impossible to simply purchase NFTs with their credit cards

There is no single place where users can see the total cost of a transaction using different payment methods, so they cannot weigh options before paying

Business

Devs need a unified checkout flow supporting both crypto (Web3) and fiat (credit cards) on a single page, eliminating separate user journeys.

Devs want to offer the cheapest payment options to their users to maximise trust and repeat purchase

Guiding Priniciples

Guiding Priniciples

After identifying these key insights, I generated team buy-in on key UX principles and goals, designed prototypes and iterated through continuous internal brainstorming and feedback from client partners

Aligned on UX goals by combining research insights with business objectives


Aligned on UX goals by combining research insights with business objectives

Combine fragmented journeys targeting both card and crypto users

Combine fragmented journeys targeting both card and crypto users

Reduce Friction

Dramatically reduce perceived time and complexity

Reduce number of steps

Introduce a wow factor that would help with adoption

Add a sub-conscious print

Improve transparency and trust for long term success

Best security

The Solution

The solution had similarities with Web2 checkout, enabling fiat and crypto payments on a single screen, eliminating the need to visit external websites, providing transparency on estimated time and fees, and displaying all crypto options across multiple chains.

The solution had similarities with Web2 checkout, enabling fiat and crypto payments on a single screen, eliminating the need to visit external websites, providing transparency on estimated time and fees, and displaying all crypto options across multiple chains.

Woman Wearing Sunglasses

Competitive Showcase
Interactive Prototypes
Branding Guidelines
Design System

Competitive Showcase
Interactive Prototypes
Branding Guidelines
Design System

This solution of handling web3 complexities on backend required a timeline extension of 4-6 months, change in architecture and additional uncertainty about its feasibility. I generated buy-in from PM and Business, and worked with them to convince Eng. Additional time taken now will be less than time taken later to change the solution

Real-time transaction status
Clear failure messaging
Clarity on deduction
Other transaction fields

Real-time transaction status
Clear failure messaging
Clarity on deduction
Other transaction fields

Real-time transaction status
Clear failure messaging
Clarity on deduction
Other transaction fields

This solution of handling web3 complexities on backend required a timeline extension of 4-6 months, change in architecture and additional uncertainty about its feasibility. I generated buy-in from PM and Business, and worked with them to convince Eng. Additional time taken now will be less than time taken later to change the solution

Research

The kicker came from another simple insight: During client pitches, I noticed they focused way more on the UI look than on the user flow, leading me to the idea of a customizable design system.

The kicker came from another simple insight: During client pitches, I noticed they focused way more on the UI look than on the user flow, leading me to the idea of a customizable design system.

Woman Wearing Sunglasses
Woman Wearing Sunglasses
Woman Wearing Sunglasses

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users completed the tasks without assistance (compared to 20% earlier)

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users completed the tasks without assistance (compared to 20% earlier)

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users completed the tasks without assistance (compared to 20% earlier)

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average time take to complete core actions (compared to 15 min earlier)

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average time take to complete core actions (compared to 15 min earlier)

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average time take to complete core actions (compared to 15 min earlier)

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monthly transactions achieved in 3 months of launch

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monthly transactions achieved in 3 months of launch

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monthly transactions achieved in 3 months of launch

User Interviews
Competitor Analysis
Investigated Forums
Mapped User Journey

To understand the challenges users face when purchasing NFTs in-game, I conducted user interviews with both Web2 and Web3 users. Web2 users struggled with complex onboarding and lacked clarity on costs, while Web3 users wanted flexibility in payment options. Through competitor analysis, I evaluated existing solutions but found none offering a seamless checkout experience. I also investigated forums to uncover common pain points and real user frustrations. Finally, I mapped the user journey, identifying friction points in the purchase flow and highlighting opportunities for a unified checkout experience.